The Luxer - visual content and editorial design
Creative assets and editorial sections crafted to elevate brand storytelling
LeadSparK - Mobile App
Context
As part of The Luxer’s digital transformation, I contributed to the visual and editorial content of the platform, shaping how campaigns, collections, and brand stories were presented across the site, newsletters and offline communication.
The goal was to create visuals that felt elegant, distinct, and aligned with the brand’s premium tone, while making space for rich content and engaging product presentation.
Client
Tod's group
Role
Industry
Fashion - Luxury
Date
2014 - 2015
My role
Design of editorial landing pages and creative assets
Creation of illustrated and styled visual assets
Direction of visual language across newsletters and homepage features
Design of promotional banners, lookbook layouts, and thematic storytelling blocks
Art direction and design of print materials for special initiatives
Key visuals
Editorial page and promotional concept
Custom illustrations and visual assets
Newsletter layouts with storytelling structure
Brochure for special projects
Design of the horoscope section of The Luxer magazine
Visual concept and design for a limited-run promotional initiative
Visual concept and design for email marketing
Promotional gift guides
Insights
Working on these visual and editorial assets reinforced how design isn’t just about structure or usability, it’s about tone, rhythm, and brand perception. Every image, type choice or layout contributes to how users emotionally connect with the product.