Senior product designer
Andrea Conti
Current experience
2015 - Currently
Motork
Senior product designer
LeadSparK - Automotive CRM and Mobile App
A SaaS CRM platform for car dealers and manufacturers. I drive both UX and product evolution across desktop and mobile, shaping new features, refining workflows, and aligning every solution with user and business needs.
Responsibilities:
Led end-to-end design: research, prototyping, testing, and handoff
Designed features that balance usability and business impact
Created and scaled a consistent design system
Collaborated cross-functionally to deliver user-centered solutions
Improved UI quality for better usability and visual coherence
Maintained product effectiveness through ongoing feedback and iteration
WebSparK – Automotive Website Platform
A ready-to-use SaaS platform that helps car dealers increase traffic and generate leads at a lower cost. I enhanced the UX and platform flexibility, enabling scalable, brand-aligned customizations.
Responsibilities:
Developed and maintained a dedicated design system
Designed premium, brand-aligned theme customizations
Delivered UX/UI for both frontend and backend experiences
Led discovery activities and user testing to inform design decisions
How I play the design game
Great design starts with empathy. Put humans first, whether they’re users clicking through your product or teammates building it alongside you.
Color outside the lines
Design doesn’t live in a silo. Step out, team up with marketing, sales, devs, whoever. Magic happens where disciplines collide.
Make constraints your creative fuel
Tight deadlines, tricky tech, or business rules? Don’t sweat ‘em. These are the sparks that ignite your most inventive work.
Kill your darlings (with love)
That pixel-perfect idea you adore? Sometimes it’s the wrong fit. Be brave enough to let it go and chase what truly works.
Design process
01
Understand
Understand the user's perspective and experience. Conduct research and observations to understand their needs, pain points, and motivations. Once having a deeper understanding of the user, move on to synthesising the insights gathered in the discovery stage and reframing the problem I will try to solve.
02
Explore
Generate a range of possible solutions to the defined problem. This may involve brainstorming with the team and AI, sketching out ideas to evaluate a broad range of possibilities.
Create low-fidelity prototypes of the most promising solutions. This could involve creating sketches, wireframes, or mockups to test and refine my ideas.
03
Test
Finally, test prototypes with users to gather feedback and refine the solutions. This may involve conducting user testing, usability testing, or other types of user research to ensure that the solutions meet user needs and expectations.
And then return to users to test it again...
04
Materialise
Creating high-fidelity design of the solution and make any necessary adjustments and produce the necessary documentation before the hand-off with the developing team.
Final check on the developed version to ensure that the solution is materialised and touches the lives of the end users.